• We create storied brands.

    We See Stories is a content consultancy and strategic partner to brands, advertising agencies and media companies. We provide the vision for brands to be seen and celebrated.

    From collaborations with Oscar winners, to office linebackers, top chefs and the most intrepid explorers, founder Michael Wiese's work includes iconic Super Bowl campaigns, long-running TV series, Cannes Lion Gold, Prime Time Emmy nominations and purposeful programming seen around the world. We actualize brand stories for cultural and commercial impact, creating premium content and audience-led solutions to maxmize growth and revenue opportunities.

    Strategic Approach

    How we partner:

    Brands

    We transform marketing teams into brand studios, optimizing strategy and systems to create ownable IP and brand franchises.

    Agencies

    We guide creative and media to go from ads to entertainment, helping expand agency capabilities and increase value to clients.

    Media & Production

    We provide the expertise for deliver solutions that produce new formats, franchises and greater value for commercial partnerships.

  • Content & Entertainment Solutions

    We work across all screens, media and platforms, leading content strategy, format development, talent packaging, multi-platform production, distribution, and strategic partnerships.

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    Develop

    Creative Direction

    Story & Format Development

    Talent & Creator Partnerships

    Content Strategy

    Brand & Agency Partnerships

    Campaign Design and Extensions

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    Produce

    Multi-Platform Production

    Collabs & Co-Productions

    Media Optimization

    Sponsorships & Activation

    RFP Process

    In-House Studio Operations

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    Activate

    Licensing & Distribution

    Franchise Management

    Sales & Revenue Enablement

    Commercial Extensions

    Venture Partnerships

    Strategic Planning

  • Clients & Collaborations

    20+ years experience with Agencies, Brands, Production Companies, Streaming Platforms & Networks.

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  • Revenue & Growth

    How we've seen success:

    Generated over $200M+ in revenue attribution and incremental investment, through the development and execution of content programs and SOW fees.

    Leadership roles at media companies, advertising agencies and production companies.

    Award-winning work includes 3x Cannes Gold Lions, 1x OneShow Entertainment Gold, 1x Prime-Time Emmy nomination, 3x Promax Gold

    Reebok - Terry Tate: Office Linebacker (2003), Macys - Yes, Virginia (2013), Nike - Breaking2 (2018), FIVE (2012), Ford - Built Wild (2020), Microsoft - Yellowstone Live, Mazda - Tasting Wild (2022)

    Managed a 20+ person team for the creation and delivery of over 3500 content assets, including 200+ global creator / explorer assignments in support of over 250 brand partnerships and strategic initiatives.

    National Geographic Partners, 2017-2023; Linear TV, Social Media, Digital Publishing, Digital Video

    Led the strategy and production for the debut of the all-new Ford Bronco series, Built Wild, contributing to a 12% share price increase during the vehicle Launch week, with Disney CreativeWorks being named to the 2020 Adweek Hot List.

    Ford agency recap; Adweek, October 2020

    Created Recipe for Innovation series for Invesco QQQ, with a 33% engagement rate across Meta and TikTok, and performing 72% above benchmark. Click Through Rate exceeded benchmarks by 31%, and had a +14% lift in Consideration.

    Invesco media agency recap; December 2024

  • Origin Story

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    Michael Wiese

    Founder, Executive Producer

    With over 20 years experience developing, producing and activating iconic branded entertainment for major media companies, advertising agencies, and start-up studios, founder Michael Wiese (we-see) creates famous brands through memorable story, strategy and execution. He has led teams and brand content & entertainment practices for The Walt Disney Co. / National Geographic Partners; Omnicom Media Group / Hearts & Sciences; J. Walter Thompson; and production company Hypnotic. As an independent producer, creator, and consultant, Wiese has led work with Original Media (Banijay), Swanhaus Bros. Productions, Stan Lee's POW Entertainment and First Look Pictures.

    Notable achievement includes: co-creating the recent chef series Recipe for Innovation with Invesco QQQ; creating dozens of acclaimed custom content programs and advising for brands including Ford, Pfizer, and Nike, Procter & Gamble, Rolex, Microsoft, Smirnoff, and Macys; independently co-creating the long-running television series Stormchasers and BBQ Pit Masters for Discovery Networks; creating the television movie FIVE for Lifetime & Sony Television, in partnership with Creative Artists Agency and Jennifer Aniston; and packaging the all-time great Super Bowl commercial and character, Terry Tate: Office Linebacker.

    During his ad agency era, Wiese's pioneering role for branded entertainment was recognized with his selection as jury president at Dubai Lynx and The Clios, and as juror at The One Show, AICP Next, and D&AD award shows. He was also first at JWT to embrace creator and influencer marketing, leading YouTube programming for Nestle and Royal Caribbean, and becoming the first creative agency leader to be YouTube Certified.

    Wiese began his creative career in Seattle in the 90s, when he bought a Super8 camera and launched Flannelhead Films, to produce promotional documentaries for unsigned grunge bands. After making his directorial debut with the festival short film, The Transcendental Slave, aptly reviewed as "bizarre and overextended" by the Seattle Times, his story moved to Los Angeles for UCLA Graduate School of Film & TV, then to NYC, where he currently resides in lower Manhattan.

  • Contact

    Available for consulting and project-based engagements.